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I am a dynamic Director of Communications with more than 20 years of hospitality industry experience. I love challenging project work and have excellent detail and follow through skills. Over the years I have demonstrated expertise in communications, public relations and marketing. Being the one to lead the development of the company’s social media division while providing company information, promotions and branding, and therefore I am very skilled at managing corporate publicity, promotions, special events, direct mail, advertising, web site development, email projects, and staff administration and development. Throughput my career I have shown solid experience managing budgets up to $2 million. SI have developed strong management expertise building an effective and efficient marketing department growing staff from three to 28 to handle restaurant expansion from 20 locations to more than 100 featuring 40 concepts. In addition, I enjoy working and coaching people. I am a very good team builder and harmonizer, with a skill for recognizing the talents of others and motivating them to maximize these abilities. I am eager to build connections and deepen relationships with people, which allow me to discern their talents and lead them through mentorship and coaching to succeed as team members and individuals.
American Studies
Bachelor's
Compassionate Leader
As a leader, I am passionate about instilling and teaching positive change and growth in people and in business. I focus my leadership towards solutions and results because I believe taking responsibility and being proactive in any situation is a valuable skill that pays off greatly. I approach all situations and get projects done by keeping an open mind and cheerful disposition.
Energetic & Upbeat
I am a very energetic and passionate individual who is constantly engaging others. I enjoy being a part of the conversation and interacting with all people. It is my intention to always see the good in others and situations. I love all people and am comfortable talking to anyone.
Focused Professional
Over a period of time I have gained much experience and knowledge within my area of expertise. Being objective and goal oriented, I pursue assignments with passion and perseverance, laser-focused until I achieve the desired outcome. I am dedicated to the task at hand and will never back down from a challenge.
Consistently High Results
As Partner and Executive Vice President at Lettuce Entertain You Enterprises, Inc., I developed an on-line gift card and e-gift product purchases sales program while securing vendor partners to establish a customer friendly on-line purchasing system allowing secure sales and rapid delivery. Because of this we tripled corporate gift card sales for 2013 with annual growth of more than 10% for the following years. I lead the development of the company’s social media area which now includes platforms on Facebook, Twitter, Instagram and Snap Chat. In addition we stablished in-store marketing manager’s network for store level post, and built fully integrated social media sites for the corporate office and 40 concepts for stores and restaurants. This, in turn, enhanced customer communications and increased reward participation.
Outstanding Process Improvements
Previously, while with Lettuce Entertain You Enterprises, Inc., I established a social media department to provide customer branding and information, and built much needed corporate Facebook and Twitter pages attracting 50,000 followers within the first year. This expanded the in-house marketing department to improve response time for marketing materials development. Therefore, this improved marketing support for restaurant branding and promotions, and created customer on-line gift card program. Furthermore, I selected software and hardware for existing POS system for efficient customer and restaurant sales, which increased sales revenue by 15%.
Sue Chernoff With Pizza Style
Working hard, never hardly working.
Ready to go out after a hard day's work.
"Thank you for all that you accomplished in your 21 years at Lettuce. With your hard work, dedication and caring you not only grew the marketing department but above all created a world class gift card program. We will miss having you in Chicago but our loss is Florida's gain."
"I have had the pleasure of working with Susan for the last 6 years. Rarely do you deal with individuals like Susan. She is extremely organized, due diligent, and most of all a pleasure to work with!"
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